As an established consumer telecom company in the US, Sprint needed to create and implement a business brand to promote and deliver solutions to companies of all sizes.

The solution was to design a distinct and coherent visual identity system across all internal and external communications – everything from the brand’s strategy through to typography, colour palette, photography, art direction and website. At the heart of the new identity is the brand’s new strapline For companies with people in them – emphasised by the handmade brush strokes. Everything we do is about helping people do their jobs better and enjoy their work more. Created in collaboration with Velocity Partners.

Responsibilities

Brand design & guidelines
Art direction
Website design
Content design
Campaign creation

Awards

Content Marketing Awards: Best Launch of The Year